I am a Digital Marketing Specialist with over 9 years of experience delivering measurable growth through PPC, SEO, content marketing, email marketing, and data analytics. I have successfully led multimillion-dollar advertising campaigns across Google Ads, Bing Ads, and Facebook Ads, consistently improving ROI, reducing customer acquisition costs, and increasing conversion rates. My experience spans B2B, E-commerce, Healthcare, and Technology sectors, where I’ve specialized in Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), and integrated multichannel strategies.
My approach is grounded in solving real business problems using a strategic blend of data, technology, and customer insight. I have driven results by identifying behavioral trends, optimizing user journeys, and streamlining cross-channel performance. I bring a results-focused mindset to every initiative—whether developing a paid media roadmap or refining content to align with audience intent.
With a strong academic foundation in Business Analytics and Pure Mathematics, I also bring hands-on experience in artificial intelligence and machine learning. I’ve built predictive models for audience targeting, implemented marketing automation workflows, and contributed to peer-reviewed research focused on applying machine learning to marketing optimization.
I blend analytics, automation, and creative storytelling to help brands grow smarter and faster. For opportunities to collaborate or connect, feel free to reach out at [email protected].
Skills & Tools: Google Ads, Bing Ads, Google Analytics, Google Tag Manager, SEMrush, HubSpot, Marketo, Salesforce, Tableau, Python, R, SQL, Excel, MicroStrategy, SAS, A/B Testing, SEO, PPC, SEM, Conversion Rate Optimization (CRO), Email Marketing, Machine Learning (ML), AI, Data Visualization, Data Analytics, E-commerce Marketing, Growth Marketing, Lead Generation, Marketing Automation, Paid Media, UX/UI Optimization, Behavioral Targeting, Social Media Advertising, Google Data Studio, Google Search Console, Link Building, Retargeting, B2B Marketing, B2C Marketing, Adobe Analytics, Salesforce Marketing Cloud, TikTok Ads, Instagram Ads, LinkedIn Ads, Facebook Ads,
